Digital marketing refers to the use of digital channels, such as the internet, social media, search engines, mobile devices, and other digital platforms, to promote products, services or brands. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more. The goal of digital marketing is to reach and
What are the most important KPI’s to track in E-commerce ? E-commerce businesses rely heavily on data to make informed decisions, optimize operations and increase ROI. Having a dashboard that displays key performance indicators (KPIs) is essential to monitor how well your business is doing in terms of sales, marketing, conversions, customer satisfaction, and return on investment. In this blog post, we will discuss