In today’s highly competitive e-commerce world, businesses face numerous challenges in attracting and retaining customers. To overcome these challenges, it is important to understand the needs, preferences, and behavior of the customers. That is where customer segmentation comes in. Customer segmentation is the process of dividing a customer base into groups of individuals who are similar in specific ways such as age, behavior, location,
In today’s fast-paced dynamic business environment, staying ahead of the competition means that companies must harness the power of data analytics to make informed decisions that minimize risk, optimize operations, and increase profitability. In this blog, we will explore real-world examples of how companies are using data analytics to improve their processes, sales, and operations, and how you can also adapt the same strategies
Data cleaning is an essential step for obtaining accurate and actionable insights. It is the process of identifying and correcting inaccuracies, inconsistencies, and irrelevant data in your dataset. Without proper data cleaning, the results of data analysis can be unreliable and misleading as Garbage-in-Garbage-Out. For example, imagine you are analysing sales data for a retail store. If the data contains duplicate entries or missing