Data cleaning is an essential step for obtaining accurate and actionable insights. It is the process of identifying and correcting inaccuracies, inconsistencies, and irrelevant data in your dataset. Without proper data cleaning, the results of data analysis can be unreliable and misleading as Garbage-in-Garbage-Out. For example, imagine you are analysing sales data for a retail store. If the data contains duplicate entries or missing
Lead generation is the process of identifying, attracting, and capturing the interest of potential customers for a business’s products or services. Monitoring and extracting insights from the leads data can help to measure the lead generation efforts, improve them, and obtain a significant competitive advantage. When it comes to measuring the performance of lead generation, there are several key performance indicators (KPIs) that you
Digital marketing refers to the use of digital channels, such as the internet, social media, search engines, mobile devices, and other digital platforms, to promote products, services or brands. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more. The goal of digital marketing is to reach and