In today’s highly competitive e-commerce world, businesses face numerous challenges in attracting and retaining customers. To overcome these challenges, it is important to understand the needs, preferences, and behavior of the customers. That is where customer segmentation comes in. Customer segmentation is the process of dividing a customer base into groups of individuals who are similar in specific ways such as age, behavior, location,
Lead generation is the process of identifying, attracting, and capturing the interest of potential customers for a business’s products or services. Monitoring and extracting insights from the leads data can help to measure the lead generation efforts, improve them, and obtain a significant competitive advantage. When it comes to measuring the performance of lead generation, there are several key performance indicators (KPIs) that you
What are the most important KPI’s to track in E-commerce ? E-commerce businesses rely heavily on data to make informed decisions, optimize operations and increase ROI. Having a dashboard that displays key performance indicators (KPIs) is essential to monitor how well your business is doing in terms of sales, marketing, conversions, customer satisfaction, and return on investment. In this blog post, we will discuss